Sample Coincidence.

Medical Representatives (M.R.s) and Doctors share a relationship that evolves over a period of time. Most times it is a professional relationship with all its protocols intact. When a M.R. visits a doctor, he does so to promote his company’s products. As a part of this process he is asked to leave behind him some samples, which are a reminder of his products. It is supposed to help the doctor remember the brand when prescribing a medicine.

A newly recruited and fresh M.R. is not expected to leave behind much, and he does not generally stand a chance in most doctors’ chambers till he has put in quite some efforts in convincing doctors over and over again of the value of his products. Thus, to perform (make the sales figures rise) he has to resort to gimmicks

Symbols are not just symbolic.

Symbols stir up something deep within you. Gestures are also symbols. The 'Namaste' gesture, or the Thumbs-up and the Correct mark in a student’s class work book are all powerful symbols that evoke emotional responses without there being much choice on the part of those coming to experience or receive the symbolic gesture .

A Deceptive Rip Off

Sometimes we fail to realize that we have been conned; but when we do, after the initial dismay, we are on guard not to be fooled again. But what if we stubbornly refuse to do the needful and willfully get fooled again and again?