After the company whose name rhymes with maple came up with a series of products beginning with the first person singular pronoun things have gotten complicated: when last heard of, a contraceptive pill manufacturing company was considering a name-change for one of its hot selling troubleshooters because the small little i in their product’s name rendered itself to being perceived as an offering from the gadget behemoth. So readers are forewarned that this piece has nothing to do with gadgets or speed or abstinence from food. And, it has nothing to do with the first person singular either, though it has a lot to do with the Self.
